Loading...
For owner-run businesses · Cape Town
We build and run the systems that turn enquiries into paying clients.
Website, follow-up, tracking and upkeep — one team, one invoice. Built in Cape Town for owner-run businesses.
Enquiries you never answered
R160,000
a year, on the numbers below
12
20%
30%
R18,000
Estimates, not a measurement, and rounded on purpose. The Build Plan finds which of these enquiries is actually leaking, and where.
Your accounts, your data
We work inside your own analytics, ad and hosting accounts wherever possible. Nothing is held hostage, and everything is handed back or deleted when we stop.
One team, one invoice
Scope, build and upkeep sit with the same people. No account managers, no handover between departments, no being told it is the other supplier's problem.
Fixed scope, stated terms
Builds are quoted to a fixed scope before anything starts. Running work is monthly, cancellable on 30 days, and the terms are written down rather than discussed.
Works with what you already run
- WhatsApp Business
- Xero
- Sage
- Pastel
- Yoco
- PayFast
- Google Analytics
- Meta
POPIA: your enquiry data stays yours. We process it only to run what you have asked us to run, on your own accounts wherever possible, and we hand it back or delete it when we stop. How we handle data
What we build
Built, shipped, and still running.
Two systems we designed, built and run ourselves — the same class of thing we build for clients.
Agent System
Client acquisition, run by agents
Prospects researched, qualified and followed up by agents. Every message drafted overnight, approved by a human in the morning. This is the class of system we build for clients — automated where it's repetitive, human where it counts.
One
tracked pipeline
Nightly
drafted by agents
100%
human-approved
Research
Follow-up
One pipeline
Daily briefing
Algorithmic Trading
SMC Backtester & Dashboard
Backtests any SMC model across three years of 15-minute data in seconds, so a strategy is validated before any capital goes near it.
70,135
bars tested
+$3,000
net P&L
Seconds
run time
Next.js
FastAPI
Supabase
lightweight-charts
Start here
The Build Plan
Most of what we do starts small and specific: one enquiry path that drops leads, one number nobody can answer. Three pages on where yours leaks, one of those gaps built and live on a link you can use, and a dated 30-day plan. It comes off the price of anything you decide to build with us within 30 days.
R2,500
Five working days
One gap fixed, live
Credited to a build within 30 days
Get the Build Plan
The agents
We don't sell agents. We run them.
Qualification, follow-up, drafting and audits — run by specialised agents in production, with a human approving anything that counts. Four of them below.
Built
Inbound triage
A new enquiry on the site is qualified, classified and has a response drafted before morning — nothing waits in an inbox for someone to notice it.
Feeds: one tracked pipeline
Weekday mornings
Follow-up tracker
Reads the whole pipeline every morning, surfaces exactly who is owed a touch today, drafts it, and delivers the day as a briefing.
Feeds: every follow-up held to timing rules
In production
Reply drafting
Reads the enquiry, pulls the right past work and pricing, and has a reply written and waiting. You edit and send, or send as is.
Feeds: nothing sent without a human
In production
Audit generator
Turns a URL into the three-page build plan — four pillars scored out of 100, every finding tied to what it costs the business.
Feeds: the leave-behind document
See the system running
Systems like these ship inside The Architect and run under The Operator — one team, one invoice, nothing sold separately.
The deliverable
The audit is a document, not a deck.
The Build Plan opens with a three-page diagnostic of your digital infrastructure: four pillars scored out of 100, every finding tied to its commercial consequence — what it costs, not just what's technically wrong.
It takes five minutes to read, it is yours to keep whoever you hire, and the fee comes off the price of anything you go on to build with us within 30 days.
How the audit worksVELORAXPRECISION DIGITAL INFRASTRUCTURE
VLX-2026—Digital Infrastructure Audit
Four pillars. Scored against
what they cost you.
Brand & presentation64
Lead capture & follow-up41
Measurement & analytics38
Technical & performance71
Commercial consequence
Your booking form posts to a dead endpoint — every after-hours enquiry since March has gone nowhere.
3 PAGES · PDFPREPARED BY VELORAX
The arithmetic
What the enquiries you never answered are worth
Four numbers you already know. Move them until they look like your business.
12
Everything that arrives: the form, the phone, WhatsApp, email.
20%
Seen on a Saturday, meant-to-be-replied-to, then buried.
30%
Of the enquiries you answer properly, how many become work.
R18,000
What a typical piece of work invoices at, before VAT.
Walking out the door
R160,000
a year
- Enquiries lost a month
- 2.4
- Jobs lost a month
- 0.7
- Monthly
- R13,000
Estimates, not a measurement, and rounded on purpose. The close rate matters: the enquiries you lose would not all have become work, so we apply it rather than counting every missed enquiry as a lost job.
If that figure is roughly right, the next question is which enquiries are leaking and where. That is what the Build Plan answers — R2,500, five working days, and it comes off the price of anything you build with us within 30 days.
Services
What you get.
Everything that sits between an enquiry and a paying client — built and run by one team, so nothing falls between vendors.
Trades & installersPracticesLegal & accountingBuilders & architectsOwner-run
Stop losing the clients you already have
Every enquiry answered, tracked and followed up — nothing dies in an inbox.
- When someone fills in your form at 9pm, the follow-up is waiting for them — and you can see it happened.
- Every lead lands in one tracked pipeline: who asked, what for, and whether anyone got back to them.
- Automated where it's repetitive, human where it matters — you approve anything that counts.
Running proof
An agent-run pipeline that tracks every enquiry and its follow-up, with nothing left to memory.
Not in scope
Generating the enquiries themselves — ads and content sit in the Operator's growth module, once the leak is fixed.
Follow-upLead captureOne pipeline
Know what's actually working
See which ad, post or referral produced each paying client — so you spend where it pays.
- One screen that shows where every client came from. Not five logins and a guess.
- Proper conversion tracking, wired before a rand of ad spend — so the ads learn and you don't pay twice.
- Reporting in money terms: what a lead costs, what a client is worth, which channel pays for itself.
Running proof
Cost-per-client and return per channel — not vanity metrics.
Not in scope
Running the ad accounts themselves — bring your media buyer, or add the Operator's paid-acquisition module.
AttributionConversion trackingReporting
Look like the company they can trust
Prospects check you out before they call — at night, on their phone, from a forwarded link.
- Pages that load instantly and read like your business, not a template.
- Link previews that carry your brand when someone shares you on WhatsApp or LinkedIn.
- The technical hygiene buyers never see but always feel — built properly, kept properly.
Running proof
Our SMC Backtester replays three years of market data in seconds — engineering depth is the baseline.
Not in scope
What happens after they get in touch — that's 01.
Fast pagesShare previewsBuilt properly
One roof. One invoice.
Website, follow-up, tracking and upkeep from one accountable team.
- No ad agency blaming the website while the web agency blames the ads — one team owns the outcome.
- Build and run: we don't hand you a deliverable and disappear; we keep the system working.
- Fixed scope, weekly updates, and a monthly review in plain language.
Not in scope
Open-ended retainers with nothing named — every engagement ships something with a date on it.
One teamBuild + runFixed scope
Process
How We Work
Every engagement follows the same four steps.
STEP 01
Audit
We go through your site the way a buyer does, and cost every leak.
STEP 02
Strategy
We design the architecture and growth plan.
STEP 03
Execute
We build, launch, and optimize in parallel.
STEP 04
Scale
We compound what works and cut what doesn't.
Engagements
How we work with you.
Every engagement is fixed-scope — you know the deliverable and the price before we start. Running starts at R4,500 a month, month to month; the exact number depends on what your business actually needs, and the Build Plan puts it in writing before anything starts.
From R4,500 a month, cancel any time. Fixed scope, fixed price, agreed before anything starts — no retainer required to begin.
~2 weeks
Conversion Sprint
For founders who need one specific thing fixed, fast.
One deliverable, one revision round, launched. For founders who need the leak plugged before anything else.
- Kickoff call
- Scoped delivery
- One revision round
- Launch
Best for
Pre-launch founders, bootstrapped businesses, single-campaign needs
~3 weeks
The Foundation
The whole front door, rebuilt to close.
Your site rewritten in your buyer's language, enquiry capture that can't drop a lead, and tracking that shows where every client came from. Fixed scope, 30-day support after launch.
- Messaging rewritten in your buyer's language
- Core pages rebuilt to convert
- Enquiry capture that can't drop a lead
- Tracking that shows where clients come from
- 30-day post-launch support
Best for
Founder-led businesses whose enquiries leak between the form, the inbox and the follow-up
4–6 weeks
The Architect
We build the system your operation runs on.
The full build: the web app, the internal tooling, the systems your operation runs on. Scoped after a working session — no template pricing for non-template work.
- Web apps & sites
- Custom dashboards & internal tools
- Automation & follow-up systems
- Integrated forms & tracking
- Launch + 30-day post-launch support
Best for
Funded startups, post-revenue founders, businesses that need the system their operation runs on
Monthly
The Operator
We keep it running — so you never think about it.
Every enquiry acknowledged in five minutes and answered the same working day, with a monthly ledger that proves it — and optionally the whole growth engine, ads included. The answer to “AI can build me a site”: it can. It won't run one.
- Every enquiry acknowledged within 5 minutes
- Answered or escalated the same working day
- Every way in tested weekly, with a monthly ledger
- Optional paid-acquisition module
Operator tiers
Best for
Owners who lose work when an enquiry waits — or who want one team owning the whole stack
Every engagement starts with the Build Plan, so you see the work before you commit to anything bigger.
Exact pricing is set in a written proposal and fixed before we start. All prices in ZAR; international clients billed in USD.
Questions
Frequently Asked Questions
Common questions about working with us.
Tell us what you want sorted.
Tap through it and see what we would do first, before we ask you for anything.
Cape Town · working across South Africa
No call to sit through. Shawn reads every one himself and replies by email, by the end of the next working day.
Or email the founder directly
shawnbussa9@gmail.comAlready know you want the Build Plan? Start there.
Step 1
What do you want sorted?
Tap one or two. It takes about half a minute, and you see what we would do before we ask for anything.